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PMBA Sample Lecture - Promoting Love Can Punish Sales

Our final event of the season, engage and learn in a Sample Class by Prof. Lisa Cavanaugh.

Consistently praised by students for her innovative and engaging classes, Prof. Lisa Cavanaugh is an expert in consumer psychology who studies how emotions and social relationships influence consumption. Her research addresses how momentary emotions, chronically experienced emotions, and emotional cues in consumer environments shape decisions and behavior.

In this exciting lecture, you'll be able to learn about the ways consumers respond to an important theme in advertising and marketing - relationship reminders. Find out how her findings show that practices used to consumption causes consumers to feel undeserving and less likely to indulge in certain products.

Find out what being a Professional MBA is like, and how learning from the best in the business world can help you advance your career.

Event Schedule:

5:30 – 6:00 – Registration
6:00 – 6:05 – Opening remarks
6:05 – 6:25 – PMBA Overview
6:25 – 6:35 – Admissions Q&A
6:35 – 6:45 – Coffee Break
6:45 – 7:45 – Sample Lecture & Q&A (Lisa Cavanaugh: “Promoting Love Can Punish Sales”)
7:45 – 8:15 – Alumni Panel
8:15 – 9:00 – Networking Reception

Session Type: 

In Person



Session Date: 

Sep 18 2018 - 6:00pm to 9:00pm

Session Location: 

Shangri-La Hotel, Vancouver
1128 W Georgia St
Vancouver, BC V6E 0A8

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